LATEST ARTICLES

How to Create a Brand with Soul

Do you want to see what happens when you breathe the essence of who you are into everything you...

Brand Essence

What is it and why does it form the foundations of your branding?

"Your branding is the soul of...

How You Just Know It: When You've Found Your Brand Essence

"Finding your Brand Essence creates two forces that are essential for brand growth: a guiding...

Why Branding Needs to Be Rebranded

Traditional branding is like a secret club with its elitist jargon. Words like strategy and...

 

3 Steps to find your brand essence

Here are 3 steps to find ONE WORD to represent your brand essence: this is the gold that forms the foundation of your branding!